Hot Jam of the Day (04.24.12): Purity Ring, “Obedear”

Purity Ring
“Obedear”
Shrines (4AD)

While it’s a little unclear who exactly does what in mercurial Canadian duo Purity Ring, whoever handles their production deserves a fucking medal (or, at the very least, a big ass cookie). The group (vocalist Megan James and multi-instrumentalist Corin Roddick) describes their sound as future pop, which sounds about right, as it fits in snuggly alongside the weird-yet-exquisitely-crafted space pop of buzzy artists like Grimes, Frankie Rose, and NZCA/Lines. However, Purity Ring stands out from those aforementioned acts, thanks mostly to their production’s undeniable gritty (er, grimey) roots, which give them just that little bit more edge than their peers. Their debut Shrines is out July 24th and should be one of the albums of the summer.

[soundcloud url=”http://api.soundcloud.com/tracks/43682510″ iframe=”true” /]

Posted on by TP1.COM in Featured, Hot Jam of the Day

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