jj
“Beautiful Life”
jj n° 4 (2012)

It’s always a good morning when you wake up to an email from the Sincerely Yours folks. It means your day is going to start with a new, enigmatic slice of (mostly) Swedish pop magic. My excitement was magnified by the email I received this morning, thanks to its subject line: “l to the o to the.” Hoping it would be another warped take on a track by The-Dream — SY released Sail A Whale’s ghostly re-work of “Love King” a couple years ago — I (virtually) tore into it.

Though it’s decidedly not Terius-related, I was pleased to hear a typically shimmering, expansive new cut from the label’s most famous artists, the mysterious jj. The duo continues with their American radio-rap obsession, vocalist Elin Kastlander celestially blows “dro in this bitch” (to the extent that such a thing is possible) over a trademark  Joakim Benon arraignment: carefree, sparse, and just-a-little-bit Balearic.

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Sail a Whale’s “Love (The-Dream) King”

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